Blog
For plumbers, HVAC techs, and contractors who want booked jobs, not contact lists.
Social media video ideas for HVAC companies: what to film
Social media video ideas for HVAC companies: what to film with a phone on a tune-up, an install and an emergency repair call, with a short hook line for each shot.
What to film on a roofing job for social media: a shot list
A roofing shot list for social media: before and after, crew at work, ladder and drone shots, and the customer walk-around, with a short hook line for each.
Video hook ideas for plumbers (plus HVAC and roofing)
Video hook ideas for plumbers, HVAC techs and roofers: six opening lines per trade and a caption you can copy, each built on a 90-second phone clip.
Angi vs HomeAdvisor vs Thumbtack: cost per booked job
Angi, HomeAdvisor and Thumbtack sell shared leads at $80 to $300+ each. Here is how to work out your real cost per booked job, and how it compares with an exclusive-lead plan.
How to film a job-site video on your phone: shot list by trade
A phone, 90 seconds and five shots are enough. Here is the job-site shot list for plumbers, HVAC techs, cleaners and landscapers, so raw footage turns into clips that get used.
AI lead generation for plumbers: how it works differently
Shared-lead marketplaces sell your contact info to five other plumbers and call it a lead. AI-powered, geofenced lead generation works differently: one plumber, one service area, one transparency report per lead.
Exclusive leads for plumbers: how geofenced leads outperform shared marketplaces
Shared leads sell you a spot in a race. Exclusive, geofenced leads for plumbers go to one contractor and stop. Here is how the economics compare and how to make the switch.
AI video clips for home service businesses: clip to close
Short-form AI video clips turn raw job footage into local trust, ad creative, and booked jobs. Here is exactly how the clip-to-close mechanism works for plumbers, HVAC techs, and contractors.
Exclusive Leads for Home Service Businesses: Stop Paying for an Auction
Shared leads sell you a spot in a race. Exclusive, geofenced leads give you the contact and stop there. Here is what the difference costs you each month, and how to switch.